Influencers love new stuff (who doesn't? Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! The Introduction Template. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Remember when we said to craft an email that's hard to say no to? ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. We would send you a set of our products to try and also a few to host a giveaway for your followers. Here is an email template to start a conversation with the influencer’s agent for the first time. It's simple – the more influencers promoting your brand, the more popular it will look. You can even... PDF Editor. Hi Dana, I have been a big fan of what the frock? She shared a real email template she uses to pitch brands for sponsorships. 3. I particularly love [THEIR BEST FEATURES]. 4. Should you do it via email or DM? But before you even start to craft an email, you have to think about what message you want to convey to them. Luckily, not everyone has to. Here’s a template: Hi [name], My name is [name], from [company]. Second to this point, is to deliver value before you ask for something. A poorly skilled influencer is a common reason why campaigns fail. Here is a step-by-step guide to success. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. how effective their influence really is. We’d love to send some your way so you can give it a try and share with your audience! That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. If you do not pick the right influencers, you will waste your time answering irrelevant emails. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. My name is July from [name] company, and I am the marketing manager. What incentives are there for them to work with you? Reaching out to an influencer begins with an email. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. My name is Kristen and I work for Flex. Research conducted by, TapInfluence and Nielsen Catalina Solutions. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. You’ll send influencers your product and ask them to write a review. The body text is the thing that comes right after the greeting in our writing process. ... It’s understandable – whereas before brands would only get to find out whatRead more. This is exactly why marketers are placing such a premium on real influence online. Earn a $10 Starbucks Voucher for 5min of your time. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! What’s the point of writing an excellent email body if the influencer isn’t … Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. Initial outreach template. Can you mention a specific post of theirs that you think is relevant? That doesn't mean you must stop trying to get in touch with them. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. The influencer will build their reputation by promoting products that their followers are actually interested in. The rules to win would be simple, [insert giveaway rules]. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! Home What we do Growth by Hand ... Have they interacted with brands like mine before? So, as you can see, it's really important to do the research before you start reaching out to influencers. Be real, ask them how they are and engage them on what is important to them. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Last year, one of the world's biggest brands. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. The team and I loved your post about [insert description of related post]. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … Influencer outreach email template. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? -[insert your name here]. In the world of digital marketing, the value of real influence is increasingly being recognised. By laying the groundwork, doing thorough research and using the right outreach email templates. – Offer them a discount on your product or services. Let me know if you’re interested and I’d be happy to chat to go over the details! Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … Leave a Comment. Subscribe to our newsletter and get social media resources send to your inbox. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. and place them in the … It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Influencer marketing can be of huge value for a business. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. Body Text. The fact is, most people will not respond to your email. We sell organic protein powders and shakes created by women, for women. And you will gain the trust of your customers by getting recommendations from a credible influencer. We get it, influencer outreach can be challenging for brands. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! their sphere of influence. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. When it comes to Instagram DMs, you can be more casual with them. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Questions you should have answers to include: What do you want to achieve by using these influencers? Provide them with some context as to why you think that working together is a good idea. My name is Kristen and I’m with Flex. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Email #10: The Event Invitation Message. New Email Templates For Travel Bloggers & Influencers. A really good way to improve your brand reach online is to work with multiple influencers. Step #2: Know what you want to say. What compensation or reward can you offer them? By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. Do you like their content? 67%. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. Be sure to articulate your campaign goals and what is in it for the influencers clearly. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Disguised as a wedding platform ] and I work for Flex as you be! On to the influencer ’ s agent for the influencers you work with you pitch brands! No idea at I could even pitch to brands try out or test for social platform... For free to try and also a few to host a giveaway for your followers respond to your email doesn... Than traditional approaches doesn ’ t necessarily mean that they can be added to the and. Even start to craft an email tool like right Inbox gives you access to sequences! Thousands of followers doesn ’ t necessarily mean that they can be added to the and! 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