ASIA PACIFIC - The death last month of actor Sophiya Haque marked the passing of one of Asia’s most popular television presenters. Stuff that was not supposed to really excite adults, who were expected to be “over” such things, and have grown past them. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. The answer was clear: by targeting adults. Surnoms, polices sympas, symboles et tags en relation avec Cadburys. Amul, one of the leading brands, had tried an advertising campaign that focused on making its chocolates more acceptable for an older audience using the line “I am too old for __, I am too young for ___, but I think I am just right for Amul chocolates”. Sophiya Haque … Cocoa Life. Candy and sweets were supposed to be a source of joy only for children. , Haque started as the lead vocalist in the band Akasa; they signed a deal with Warner Bros. in 1988. While there were many ads in the campaign, one in particular stood out. Cadbury — Mum’s Birthday TV Advert — 2018 This Cadbury advert is an absolutely touching storytelling, that describes the true and pure mother-daughter love . She was duly corrected. She attended the Priory School, Orpington, and took dancing lessons from the age of two and a half at Mary Forrester's Rainbow School of Dance before moving at the age of 13 to London (where she lived with her father, Amirul Haque, a restaurateur, and his second wife), training full-time at the Arts Educational Schools, London. Girls.. Anubis (House of Anubis) est une série télévisée jeunesse américano-brittanico-belge en 115 épisodes de 22 minutes ainsi qu'un spécial de 70 minutes, basée sur Het Huis Anubis, la version originale belge et néerlandaise. Most people would have gone to the doctor. There was no hard sell of the product. Vous pouvez maintenant goûter aux oeufs Cadbury toute l’année ! Only Time Will Tell - … It’s remarkable A song with a very soothing happy tone, adding to the light vibe of the ad. Sophiya acted in films like Snip, Bombay Dreams and The Far Pavilions. Advertisements are meant to sell a product or a concept. They were children in the ad all right. Sophiya Haque was a popular … The ad changed the way people looked at “adulting,” stressing how it does not have to be serious all the time. He remembered the ad as “the jingle that gave my first recognition more than twenty years ago” on his Facebook account. Reports say that Sophiya had been battling cancer for a long time and was admitted to a hospital in London where she died in her sleep. Welcome to the home of Cadbury - choc-full of history, news and tasty treats! 3:31. memorial dance for Sophiya - Duration: 2:19. modemslaves 218 views. Evidently he got the idea for it during a holiday in Hawaii. While the ad did not directly connect chocolate with happiness, the appearance of Cadbury’s Dairy Milk Chocolate every now and then, very subtly connected the two together. And if that does not tell you how effective the ad was, nothing will. Sophiya Haque (14 June 1971 – 17 January 2013) was an English actress, singer, video jockey and dancer. It will cheer you up. Sophiya is an actor/ singer/ dancer/ model/ presenter with years of experience in all fields. The minute long (a long time for an ad in those days) ad showed adults across different age groups doing routine things and just being happy. There’s a taste The “Asli Swaad Zindagi Ka” jingle remains very popular to this day. And the extent to which it succeeded can be gauged from the fact that Cadbury is still playing the “happiness equals chocolate” card. And the tone was gently poetic. Créez de bons noms pour des jeux, des profils, des marques ou des réseaux sociaux. “Asli Swaad Zindagi Ka” had it. Believe Ad or Not: Some Ad-ditional Facts. It even had a slight negative perception among some parents, who associated it with tooth decay (aided by communications from toothpaste brands). Every single person in the ad was happy. The ad did not try to tell you to go out and have chocolate or say that chocolate was super good for you. Pâques arrive et qui dit Pâques dit Oeuf Cadbury, à moins que vous vivez dans une montagne quelque part reclus de la société. But it combined many slices of almost daily life that people could identify with. It was well composed and sung quite beautifully and went perfectly with the images. Cadbury Creme Egg x 24 Individual Eggs) 4,4 sur 5 étoiles 339. ACV: Can you talk a bit about raising money for cancer research and your friendship with Sophiya Haque? But it too had largely stuck to the “sell it to the kids” formula. It was a time when India was in the early stages of liberalisation, with Manmohan Singh’s revolutionary budget having opened up the market and boosted private enterprise. Titled “Asli Swaad Zindagi Ka,” the campaign changed the whole perception of chocolates in India. Employé de bureau maladroit et angoissé, Wesley Allan Gibson mène une vie morne, harcelé par sa patronne obèse qui ne manque pas une occasion de l'humilier, et trahi par sa petite amie, qui le trompe dès qu'il a le dos tourné. Pooja Bhatt: Tragic news about Sophiya Haque. , Haque lived in Knaphill, Surrey, with her partner, musical director David White, and the couple were in the process of building a houseboat when she fell ill., Around Christmas 2012, Haque was diagnosed with cancer. Today, if you feel low, one of the first things someone will tell you is to go have some chocolate, because they are sure it will make you feel better. Sophiya appeared in several movies including "Mangal Pandey: The Rising" (2005) and also attracted much positive notice by dancing in a Cadbury candy commercial. The Indian Express is now on Telegram. And yet Cadbury executed it without causing any offence to anyone whatsoever. View the profiles of people named Sophia Haque. Just as in the Hamara Bajaj ad, the jingle played a vital role.  Subsequently, she worked as a video jockey for MTV Asia for seven years and Channel V., Haque was employed as a presenter at STAR TV in Hong Kong in 1992. Returning to England in 2002 she made her West End bow as Miss Mona in Andrew Lloyd Webber's "Bombay Dreams" and was also seen in 2005's "The Far Pavillions". The language of the ad played a vital role too. Soumettez vos surnoms amusants et vos gamertags sympas et copiez le meilleur de la liste. Akriti Rana and Nimish Dubey write on technology and communication, and have worked in both fields. Former VJ Sophiya Haque passes away British Asian VJ and actress Sophiya Haque passed away this morning. For many, this ad remains the most popular of the series.  She was diagnosed with cancer when she was working in the Michael Grandage production of Privates on Parade, playing the role of, Sylvia Morgan, a Welsh-Indian singer and dancer performing for the British troops in Malaya in 1948. From 1994, she began appearing on TV in India and in 1997 she moved to Mumbai full-time to work on the Channel V India service. News Obituaries Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end Born: 14 June, 1971, in Portsmouth.  In 2012, she starred as Soraya in Wah! The people featured in the ad came from different backgrounds, were of different ages, and different genders, but what they all shared was a simple sense of joy. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. Sophiya Haque was about to star in a new West End show last December when, on the eve of opening night, she was struck by terrible back pain. The ad did not highlight or make the product the hero – it barely had a few glimpses of the chocolate itself. Like the very best ads, “Asli Swaad Zindagi Ka” has a timeless element to it. Fondée en 1824, elle est rebaptisée en 1969 Cadbury Schweppes, à la suite de sa fusion avec Schweppes, puis retrouve le nom de Cadbury plc en 2008, après s'être séparée de toutes ses activités de boissons, vendues à Dr Pepper Snapple Group. Vishal Dadlani: RIP Sophiya Haque, who along with Danny McGill + Nonie, started a revolution as India's first VJ's on MTV.They were proper megastars in '93. DP: Sophiya was a good friend of mine for about ten years. She was suffering from pneumonia and developed a clot on her lungs. Cadbury est une ancienne entreprise agroalimentaire britannique spécialisée dans les confiseries et les boissons non-alcolisées. We had been in four shows together, sharing a dressing room each time. In 1997, she moved to Mumbai to try her luck in films and became a well known VJ. The TV and stage star died in a London hospital today (January 17), where she had been undergoing tests after being diagnosed with cancer. One of the leading brands in the market was Cadbury, which had been selling chocolates in India for decades. It is Shankar Mahadevan. He writes about techn... read more, Akriti RanaAkriti Rana is based in Delhi and writes on technology and communicati... read more, Copyright © 2021 The Indian Express [P] Ltd. 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Actress Sophiya Haque, best known for her stint as a video jockey on MTV, passed away in London on Thursday morning. Cadbury Inventor Find out more. She developed a lung clot and pneumonia and in the early hours of 17 January 2013, she died in her sleep in a London hospital, while undergoing tests. Kuchch baat hai hum sabhi mein As far as adults went, chocolate had a slight romantic connotation at best (it was something you gave along with flowers to your date), but it was not seen as something that could be enjoyed by anyone at any time. That said, many old habits and traditions still remained firmly in place. Well, he should. These were its lyrics: “Kuchch khaas hai hum sabhi mein Life comes with many tastes, but thanks to Cadbury, chocolate is now one of them. Baat hai Wah! At a time when the economy and the market were changing, and people were coming under pressure and hustling for their jobs and adapting to new conditions, the ads told you that something as small as nibbling a chocolate could make you happy. She was duly corrected. It is not as if no one had tried marketing chocolates to audiences beyond children. Unlike many long ads (a minute was a long time in those days), the “Asli Swaad Zindagi Ka” ad did not have a storyline. Remember the iconic celebration of Sophiya Haque shown in the 90s Cadbury ad when the male lead hit the ton.  In 2005, she starred as Janoo Rani in the West End theatre musical production of The Far Pavilions. , Pehli Nazar Ka Pehla Pyaar: Love at First Sight, "Sophiya Haque led a life as colourful as her repertoire", "Former VJ, actress Sophiya Haque passes away in London", "Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end", "Sophiya Haque: West End actress who also played Poppy Morales in", "West End actress Sophiya Haque dies at 41", "Former Coronation Street actress Sophiya Haque dies aged 41", "Indian actress and former VJ Sophiya Haque passes away", "Family of actress Sophiya Haque pay tribute to 'beautiful person' after shock cancer death", "Sophiya Haque's partner tells of last nights with star before her", "West End actress Sophiya Haque dies at 41, two weeks after being told she has cancer", https://en.wikipedia.org/w/index.php?title=Sophiya_Haque&oldid=992330900, Creative Commons Attribution-ShareAlike License, Dancer in Red Saaree opposite Akshay Kumar in song "zindagi ko bina pyaar koi kaise guzare", Singer/dancer in song 'Rasiya', Uncredited, This page was last edited on 4 December 2020, at 18:31. Her first Bollywood film was Khoobsurat, and she later made several more including Mangal Pandey: The Rising. Does the voice in that jingle sound familiar?  She was the youngest of three daughters. And the one pertaining to chocolate was definitely so: chocolate was mainly a “treat” for kids, or something you gave as a reward. WANTED : CHOISIS TON DESTIN PARAMOUNT TV – Mardi 5 janvier à 22h25. An adult could also get the simple joy that a child could get out of having a chocolate. Some took to twitter to express their shock. VJ-turned-actor Sophiya Haque dies of cancer at 41; Cops, US team meet to thrash out row over extradition ‘Vaccination card’: Your toddler’s Health Passport However, a much greater challenge is to not just sell a product, but to change the way the target audience sees and perceives it, what the marketers like to call its “positioning”. It’s special However, this limited its market, a market that was growing stagnant and not expanding rapidly (also because of the fact that Indian families were growing smaller). Indian actress and Video Jockey at MTV channel, Sophiya Haque has died in London at the age of 41. She is best known for playing the role of Poppy Morales in Coronation Street between 2008 and 2009. Cable TV was making its presence felt and the State’s hold on the market was much looser. Kuchch swaad hai Women in sarees were not expected to play hopscotch on the road, adults did not pick up chocolate from the ground and eat it, expecting mothers were not supposed to stubbornly demand chocolate (just like kids) and middle-aged people were not supposed to be trying skating or dancing with cheerleaders. Five years later, Haque moved to Channel [V] in Mumbai and presented television programmes such as Rewind (1998-99) and Sophiya's Choice (1999-2000), admired by viewers for her carefree attitude. The ad showed an elderly man blowing bubbles for a baby, another one playing with his dog, an executive type dropping a piece of chocolate but still picking it up and eating it after blowing away the dust from it (and checking if anyone noticed), a young father handling his baby who seems to have soiled its diaper, a woman in a saree playing hopscotch with a little girl, a pregnant lady asking her husband to buy her a chocolate in the market because she needs it for the baby in her belly, two girls suddenly breaking into an impulsive fun run after nibbling some chocolate, a middle aged man juggling with a football while his wife watches in surprise, and ended with a boy throwing a chocolate to a girl who is going away in a bus. Join Facebook to connect with Sophia Haque and others you may know. Over the years, the brand has made chocolate an essential part of happiness and celebration – from Khush Hai Zamaana Aj Pehli Tareekh Hai to Kuchh Meetha Ho Jaye, but Asli Swaad Zindagi Ka is perhaps where it all started. How then could the brand expand its share? You have to remember the “Jalebi” kid from the ad. A special award has been named in tribute to late Asian actress Sophiya Haque The finalists for the first Asian Media Awards were unveiled at London’s Living Room at City Hall, last night. INGRÉDIENTS. Actress and VJ Sophiya Haque has died, aged 41. Undoubtedly, the advertisements of the 90s things India had were equally iconic. And that is what most of them try to do. 114 likes. Adults being child-like and yet being happy? Oliver Thompson, her agent confirmed her death. For many, this ad remains the most popular of the series. Nimish DubeyNimish is a freelance writer based in New Delhi. 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