It's all about nurturing a long-term relationship with them and getting them to trust your brand. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! I particularly love [THEIR BEST FEATURES]. Look forward to hearing back from you soon! Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. their sphere of influence. Moving on to the body of the email – keep it short. Influencers love events. Like Robert B. Cialdini wrote in his book: “We like people … Here is an email template to start a conversation with the influencer’s agent for the first time. The key word here is authenticity. Cold email template. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. their sphere of influence. We’d love to send some your way so you can give it a try and share with your audience! This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Initial outreach template. Provides value. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. So, what are the things to look out for when identifying the right influencers? Your message should not be longer than 100 words. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. The rules to win would be simple, [insert giveaway rules]. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Easy, right? Everyone may be online these days, but that doesn't mean they're engaging with your marketing. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. A great outreach email does four things: 1. What's in it for them? We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. Need help connecting with the right influencers for your brand? found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. The trick is to find the right influencers for your brand. My name is [insert name here] and I work for [insert company name]. You’ll send influencers your product and ask them to write a review. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. New Email Templates For Travel Bloggers & Influencers. Try these easy influencer marketing email templates to get started. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. My name is Kristen and I work for Flex. Even when using templates, you can tweak them to be more personal. The body text is the thing that comes right after the greeting in our writing process. reply rate. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. And what about you? Send a follow-up email. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. This can be a piece of advice for an article you're writing or a product test you are doing. Provide them with some context as to why you think that working together is a good idea. ... Learning how to write an effective business partnership email sample is one of the most valuable … The team and I loved your post about [insert description of related post]. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. Posing a question is bound to peak your influencers' curiosity and get them to open your email. My name is Kristen and I’m with Flex. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. Show them that you share the same values. Kristen is the Founder & CEO of Statusphere. Offer them something for free to try out or test. That is the real measure of their influence. 12. targeted influencers emailed. Let me know if you’d be interested - thanks! Personalize your email. They should be short, sweet and to the point. What you say should convey your message right away with no back and forth confusion. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. If you still don't get a response, start looking at other channels. Earn a $10 Starbucks Voucher for 5min of your time. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. 67%. She shared a real email template she uses to pitch brands for sponsorships. When you get rejected, don't give up. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Reaching out to an influencer begins with an email. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Here are 5 templates you could use when reaching out to influencers. and tips on negotiating and pricing. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. So, … Brand pitch email template for pitching to brands in a casual manner. This will help grab the influencer’s attention and make for a more immediate response. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Here’s a template: Hi [name], My name is [name], from [company]. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. Take the time to look through content posted by potential influencers on their blogs and social channels. Influencer marketing can be of huge value for a business. 3. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. What’s the point of writing an excellent email body if the influencer isn’t … This will help you get a better idea of their brand and whether their messaging is a good fit for you. And you will gain the trust of your customers by getting recommendations from a credible influencer. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. That doesn't mean you must stop trying to get in touch with them. We have been following your profile on Instagram and love your posts on health and wellness. If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! We have been following your profile on [insert social media platform] and love your posts on [insert topic]. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Home What we do Growth by Hand ... Have they interacted with brands like mine before? Template 6 (BONUS) : Pitching to Brands as an Influencer. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. What incentives are there for them to work with you? In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Let me know if you are interested and I will send more details! Here is a step-by-step guide to success. If you do not pick the right influencers, you will waste your time answering irrelevant emails. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Clearly states the purpose of getting in touch. In the world of digital marketing, the value of real influence is increasingly being recognised. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. In the world of digital marketing, the value of real influence is increasingly being recognised. Having in place a good social media listening strategy for your business will help you with this. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. The following template is an example of how to … Make a great collaboration pitch with these email sample template examples. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. The team and I loved your post about your favorite pre-workout essentials. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. Cancel reply. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. Influencer outreach email template. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. Pro tips & templates to improve your response rate. Do you like their content? Subscribe to our newsletter and get social media resources send to your inbox. At [insert company name here] we [insert what you do/sell]. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. The influencer will build their reputation by promoting products that their followers are actually interested in. My name is Kristen and I work for Flex. how effective their influence really is. Influencer Outreach Tips, See more ideas about online branding, pitch, blogging tips. This is not the same as addressing the influencer by their name (this is non-negotiable). for a while now. -Kristen. How you’ll provide value to the influencer is the most important part of your first email. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. When she can use this … Questions in the subject line are much more tantalizing than statements. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Not to mention your dog, Waffles, is sooo cute! Product reviews are a proven influencer marketing strategy for promoting your products. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. 4. deals made. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. of Louder Online. Ends with action steps. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. This is crucial, as using the wrong influencers can do more harm than good. Influencer Marketing Hub » Influencer Marketing » How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). and have Adobe Photoshop installed on your desktop. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. We get it, influencer outreach can be challenging for brands. If you’re interested, please email me at kristen@flexupyourlife.com. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], Introduction Instagram influencer outreach templates introduce your … In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Your email … You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. No pressure. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Should you do it via email or DM? At Flex, we make organic protein powders and shakes for women. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Product Review Requests. Let me know if you’d be interested - thanks! 4. That’s … Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. This is exactly why marketers are placing such a premium on real influence online. But before you even start to craft an email, you have to think about what message you want to convey to them. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. My name is July from [name] company, and I am the marketing manager. Builds familiarity with your prospect. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Write a strong subject line. When it comes to Instagram DMs, you can be more casual with them. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. We’d love to send some your way so you can give it a try and share with your audience! Let me know if you’re interested and I’d be happy to chat to go over the details! If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. Body Text. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Second to this point, is to deliver value before you ask for something. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Find the Right Influencer. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! I'd love to talk further about how we can work together to promote your products. Questions you should have answers to include: What do you want to achieve by using these influencers? Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Your subject line has one goal and one goal only: to entice the receiver to open the email. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. One way to do this, for example, is to offer them a free sample or product to test. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Start your message with what is in it for them. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. All you need to do is download the files (you can use the sign-up box below!) Part Three: When is it the right time to pitch to brands? We [insert what you do/sell]. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. how effective their influence really is. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Below is an example from. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Research conducted by, TapInfluence and Nielsen Catalina Solutions. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! We are among the top organic brands in [country]. Don't overthink it. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … ... 5 … Let me know if you’re interested and I’d be happy to chat to go over the details! Your brand, the rate of engagement ( likes and comments ) with followers.... To reach different influencers and how to communicate the right outreach email on what the frock template as. Country and managed to bring four relevant influencers and are often willing to pay fortunes for a business with! 11X bigger than traditional approaches one way to improve your brand 10: the Invitation! 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