It’s important to share metrics. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. By definition, a brand ambassador is someone who lives and breathes your brand. We’ve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. Now what? On the brand side, it’s actually refreshing when someone reaches out with a clear and strong pitch. Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. If your offer needs to include more detail, send an email. Establishing rates you feel comfortable with takes time. This is the section where you should include your media kit and rate card. Place your name in the subject line and keep it simple and direct. But an influencer marketing strategy will differ from a brand ambassador … This will inevitably be a reflection of the products you use, the lifestyle you live, and your core values. When searching for the best person to address, keep an eye out for “PR”, “Collaborations”, or “Influencer Marketing” in their job title. It can be helpful to think of your rates as a pricing test. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. Let’s dive into the pitch elements in more detail. If this is your first time creating a media kit, have no fear! Brand Ambassador Pitch Template. Think, how many units were made vs. how many sold, how fast did it sell, and what tactics did you use to drive conversion and traffic. 1. What time do they normally post? If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Instagram brand ambassadors typically have three ways available for you to make contact: DMs, email and contact forms. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. Yes, share your rates!Â. The most elegant way to turn down a pitch is by saying something like this: “I really appreciate you contacting me to … Brand Ambassador Pitch (Final) Paige Montgomery. They earn money when they successfully get people to purchase products from the company using their personal promo code. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! If not, consider where they’re most active before drafting and sending an offer. And having a lot of reach in terms of your following – so a high number of Facebook, Instagram, Twitter, or YouTube followers – can give you the kind of leverage it takes to become a Brand Ambassador. Don’t forget to account for exclusivity, the resources needed to create your content, and your engagement rate. 828 United is an apparel company which combines bold, contemporary design with faith-based messages. Getting internal buy-in is just as important, if not … Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. Every time you work with a brand, you are building your digital partnership portfolio. This will signal to the brand that you’re new to them which could catch their attention! Don’t do all the work to get this far and then chicken out. Introduce yourself, but don’t share your whole life story. Easily schedule photos, videos & carousel posts with a few clicks. This should give you a ballpark estimate. For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! If you are new to establishing rates, there is a simple equation that can help get you started. Please don’t be afraid to recognize and ask for your value as a blogger! You have already done some of the work for them, you took initiative and introduced yourself. Don’t let a few bad apples scare you. Need help reaching out to the right ambassadors for your brand? Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! You may have just gotten back from lunch, but that ambassador might be winding down for bed. At the end of the day brands typically want some sort of monetary ROI. Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. A pitch is an email addressed to a specific person or company. To help you get started, learn everything you need to know how to design and create an influencer media kit here. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. TIP: Do your best to address your pitch to the right person. Marketing - Brand Ambassador ams_5686. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. Here are five tips for you on the beginner’s guide to becoming a brand ambassador! How to Pitch Brand Ambassadors on Instagram, if you still haven’t received a response. However, according to Business Today, Angshu Mallick, the deputy chief executive of Adani Wilmar, has confirmed that the brand will continue with the ex-cricketer and he will remain their brand ambassador. Spread the word internally as well as externally. A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. Want to learn how to pitch any company and land legit paying brand deals with your favorite brands? The best way to do this is to customize your messages to each potential ambassador. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. It’s exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! We would like to invite you to become a brand ambassador for our company! We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brand’s value. Learn about salaries, benefits, salary satisfaction and where you could earn the most. More so now than ever, this is the gateway to working with brands. In fact, they like it so much that they promote it on your behalf without payment or … You can always add more detail once the conversation has started. When it comes to corporate brands as well as personal ones, reach is a numbers game. Advocacy Awareness is good, but advocacy is better. The conversation always starts out with an introduction and, usually, begins to flow when common ground is established. 828 United Ambssadors. If you are looking for a long term relationship, it is important to build a genuine foundation. Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. PR people get so many pitch letters a day that most of them wind up in their trash folder. We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. When do you see them updating their Instagram Story? Wrap it up with one or two sentences and say thank you! A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. Colgate ropes in Kiara Advani as its brand ambassador December 22, 2020 By Team PITCH 0 24 The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. The first is to include the ways you have built brand awareness for brands. When choosing a brand to pitch, think about what brands or products you interact with already. Typically, a brand ambassador shares the brand’s core values. It doesn’t need to be overly formal. This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way they’re most comfortable. Getting a DM in the middle of the night is always creepy, no matter the sender. Pitch second. The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. Sometimes finding past brand collabs can be tricky as they won’t always broadcast this. It may seem tedious, but by paying attention to a few key details, your message will go a … Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, it’s clear that there is a connection between these two terms. Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Your email address will not be published. Influencer Outreach Tips, You can look at hashtags like #ad #sponsored in relation to the brand’s name and see if you can find it there. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. The average salary for a Brand Ambassador is $17.17 per hour in United States. February 4/ Writer [Student Name], Congratulations! Are You A Brand Starting Or Growing An Ambassador Program? This can be enticing to a brand because it reduces monetary risk and offers them a “trial.” If all metrics are met for the first project, you can always ask for your standard rate. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. If you don’t have a huge following, but still want to pitch to brands, you’re in luck! Introduce yourself. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? Keep the tone warm and casual, but professional. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. Find and reach out to potential brand ambassadors. The last thing you need to do is write it down: take your time to prepare in full, let it rest and get back at it. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. 1. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Or share a unique way of how you use the product. These are things you can do to create a foundation to become a brand ambassador. Brand Ambassador Pitch (Final) 1. The competition can be intimidating, but it doesn’t have to be. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. Best 20 Brand Ambassador Resume Objective Examples you can use. Once you’re aware of what to look for, you won’t have a chance of being fooled by these ambassador scams. A Brand Ambassador is a person who is the face of a brand. For example, if you are an influencer who is an advocate for inclusion and diversity, it would be important to ensure the brand aligns with your values. Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the … List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. 5,4,3,2,1 and go for it! Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. If you are looking for a long term relationship, it is important to build a genuine … When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. This could be a fun way to grab their attention. How does the Instagram algorithm actually work? Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? If you’re looking for the best results from your message, pay attention to when they’re most active. Ultimately, the ambassador should feel at-ease with where you’re communicating. They partner with brands and promote them in a promising way and are paid to do so. Make sure you’re reaching out to them efficiently and effectively. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. When it comes to drafting your message, there are some major do’s and don’ts you’ll want to follow. Brand Email Pitch Closing: 7. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. Required fields are marked *. Brand ambassador and Brand Image Management. You just have to be willing to put in the work to find the right ones for the job. Who wouldn’t love that? Be passionate Your media kit should be beautifully designed and on-brand. Pitch emails should be 2-3 paragraphs max — this isn’t the time to write your first New York Times bestseller. If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate. Here are our tips for crafting the perfect pitch. You can write a really amazing pitch email, but if it never gets opened, all of your hard work goes unnoticed. INFLUENCERS tend to have larger social media … Gone are the days of pushing products on people and forcing a sales pitch. Do some research into where they want to be contacted. Two things to consider? When a brand reaches out to you, you still have to pitch your value and your rate. Knowing how and when to contact your influencer is only part of the process. Sell yourself. If you’re pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. Contact Statusphere to chat with one of our influencer marketing specialists! If you’re struggling to find the right person, try reaching out to someone on the marketing team and ask who the best point of contact is. Kristen is the Founder & CEO of Statusphere. Most companies find their brand ambassadors … Now, this doesn’t mean that if you haven’t used the product you can’t reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. This longer format is where your initial message can provide more explanation about what you’re offering. However, there are other factors to consider when establishing a rate you feel comfortable with. Be mindful of the brands you choose to work with. But, it’s not just any email. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Network first. When is the best time to post on Instagram? By getting straight to the point, it shows you value the time of the person who is reading your pitch. A brand will be looking for someone who best represents its values and personality. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. By taking this extra step and addressing the correct person by name, you’re showing attention to detail and that you took the time to do your research. TIP: Include a call to action or a greeting in the subject line. You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. Finally, It’s best to design an easy-to-read visually appealing graph rather than a simple screenshot. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. There are two key points to highlight in your media kit. If you feel like you need to increase your rates for the next project, don’t hesitate! Brand Ambassador responsibilities include: Posting about our products/services online (e.g. We cannot stress this one enough. The difference between being a BRAND AMBASSADOR v.s. It is time to connect with the brands you have been using and dreaming of partnering with. So you’ve found an Instagram influencer who would be a perfect fit as an ambassador for your brand. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. 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