Join today and get immediate exposure to hundreds of brands A person gains themselves a social media following on a platform, for example via Instagram or their blog, thus becoming an Influencer. People do not like reading long emails, you know? Share your thoughts, news, expert opinion, if there is one, tell stories. When influencer marketing is run in-house, brands can keep a tight grip on the strategy, which enables them to … I’m hugely conscious that small brands have limited stock and I will often offer to shoot and return pieces, so that they can pass them on to someone else to feature. Working with larger brands – an approach by you. You can read this post here . Search here to find what you’re looking for…, Instagram with Intention (for the over 35s). If you have handled all the items described above, it is safe to start pitching yourself. At present, the number of followers is not crucial. That’s definitely a perk to collaborate with brands, become reputable, and make money on it. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. To me, style and fashion should be accessible to all. And just like there’s no quick and easy way to becoming a professional blogger, there’s no quick and easy way to landing paid brand collaborations. In your future email pitches, you will be able to appeal to a person by name as well as add the line telling that you were present at this or that event. I have nothing against it and neither do brands. Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do so HERE. Here, a question could work well (eg. In addition, your audience expects responsibility and respect from you. Here’s what I mean… Rather than think in terms of what you can sell to the brands, think what the brands need and you have to offer. Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting … We are all busy people. Register in our influencer network! A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. Self-Managed Influencer … There is nothing complicated in finding the contacts of the person you need. Brands sometimes ask for these from you. All rights reserved. Learn how your comment data is processed. They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. Or what about holding an event and inviting some customers along for the night? And, as an influencer, you have to be extremely cautious when collaborating with brands. Even if you do not have relevant experience, show what you are capable of. They can choose to work via an influencer platform. It will facilitate understanding of the next steps: whether it is appropriate to send one more email or keep silent a few more days. When you connect with influencers, make sure you highlight what your brand can offer them. 3. Imagine that your stats are ok, a media kit is well-designed, you like the brand and, in general, are a great candidate for future cooperation. 1. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. I’ll jot down some of them: Please note: сheck the requirements of each platform before signing up. ). Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! I highly recommend starting elaborating it asap. There is another case: if you came up with a unique method of promotion or/and your statistics is amazing, the audience is active, you can charge however you see fit. Brands are only interested in working with people who influence active audiences. Streak is a good option. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. A rough copy is several times better than last-minute ill-considered writing. They should be short, sweet and to the point. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! It’s important to be authentic and stick to your brand voice to become an influencer. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. These were often done through sponsored reviews or sometimes dedicated social media brand … I hope that you enjoy spending time with me! Attending such events, you can get acquainted with the right person and lay the foundation for future brand collaborations. Where can you find brands to work with? Could you run a giveaway with them? The more that you give out, the more you will get back. At present, there is nothing wrong with DM for collabs on social media. 4. PHOTO: Shutterstock Influencer marketing is real, it’s proven and it's growing, which is why total brand spending on social media influencers is projected to reach $101 billion by 2020.. When it comes to Instagram DMs, you can be more casual with them. request a meeting). Thousands of followers and likes add your value, of course, but the engagement rate is the king. If you have selected the right influencer to approach, this should be easy! In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. I have already mentioned that it’s vital to prepare a rough copy of the email and bring it to perfection. Or they can choose to approach an influencer management agency. In the beginning, it will look more professional if you contact brands via email. Who is to be tagged in?  Which hashtags are to be used? So it’s not a case of “I want to work with you, what will you give to me?” It’s more a case of “I would love for us to work together, how could I best support you?”. Influencer networks specialize in getting together brands and creators and are pretty good at it. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. How do you Approach Brands as an Influencer on Instagram. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. Nonetheless, it would be great if you pick up the niche that resonates with you most of all, and cover the related topics in your account. It’s super important to show that you have already taken the time to think out concepts and break down how you can help the business shine. May beneficial relations with brands go without a hitch! The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. Keep your campaign goals in mind while deciding on … Choose your course and stick to it. You need to briefly, quickly and intelligibly tell about yourself, your services, and demonstrate that you are a good fit. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to know you better. Many brands want to approach influencers who have large fan followings. Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. Influencer marketing is an increasingly popular business model. Is there any wording to be agreed? Do I meet their needs? Most brands will have set aside a budget or product allowance, to enable them to work with Influencers in this way. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. And here we are moving to the next tip. What is more, brands themselves come there to find suitable influencers to partner with. In a word, show that your followers take action. A call to action: Finish your message with a call to action. Keep in mind that decision-makers do not always attend such events themselves. Don’t wait for brand representatives to notice your effort themselves. However, it’s up to you. Collaboration with brands is a business, so be prepared to communicate with their representatives in a formal style but keeping the tone warm and casual. You may find that small brands start to approach you fairly quickly. You just need to sign up and apply for brand campaigns. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. Does all this sound a bit complicated? If you are not on a first-name basis with an addressee yet, it is incorrect to appeal to him on Instagram for the first time. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. “Live” communication under your posts allows people to conclude about the activity of your audience, and what impact you have on it. There’s no single “perfect” micro-influencer for every brand or campaign. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. The only thing you can do is to write: “Hello, … my name is …. Bombarding them with sponsored content can harm your reputation as an influencer and disengage your followers. Some of them demand to have not less than 500 likes when others want you to present realized collabs. Being engaged creates engagement. The right start is the key to further success. This method may require more effort and, sometimes, money but it gives a chance to be noticed by potential partners. Regarding the latter, it seems that every other person on the Internet is an opinion leader now. You may ask them if you could borrow some product to shoot and return to them (I did this for many years with Baukjen and Hush. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. It’s because brands like GoDaddy, Budweiser, and Ford consistently come through with epic TV spots that tell their brand story. Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. Deliverables should be agreed well in advance and the following are considerations that you might wish to bear in mind before agreeing on a fee:  Are contracts required?  How many posts are required and in what time frame? However, you should always pay more attention to the quality of their following, rather than the quantity. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach … In the end, give an honest answer to the following question: “ Am I the right person for this brand? Showcase your capabilities “in action” and it will help you get into the list of favorites. Keep it on track. Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. This site uses Akismet to reduce spam. Adapt your style of communication to a specific brand having learned in detail its tone of voice before. I won’t get into all of the ASA (Advertising Standards Authority) guidelines now but as long as you are transparent and as long as it’s clear if an item is gifted, or if you’ve been paid to feature it, you won’t fall foul of the guidelines. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. By all means get yourself an Instagram account and by all means go out there and invest in the brands that you LOVE. They are the influencers that the masses recognize. It's completely free! What’s important to remember is that while growth is more of an uphill battle these days, it’s still more than possible.. And what’s even more encouraging is that you don’t need hundreds of thousands of followers to succeed as an Instagram influencer in 2020 because brands … Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. In addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so your proposal may be considered longer. Reread and edit your emails a couple of times. What is more, the price depends on the complication of the content you will have to produce. If you do everything in the right way, and your audience positively reacts to your activity, the brand will notice you. Just be patient and follow up after 7-10 days. At this stage, all you have to do is to work at and hone each item that I am going to list below. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. Working with larger brands – an approach by you. The competition is quite tough but you need to do your best to beat the odds. This may come from the brand direct,  through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Why would the influencer be a great ambassador for your brand? Respect the time of an addressee, and try to convey your message quickly. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. Let’s break it down. Are you an influencer? Briefly, you can’t skirt around such platforms. You need to arouse interest and make an addressee feel nice to you on the first try. A good place to start is in your local area.  Is there a small boutique that you could support by borrowing some pieces to shoot and return? To cut a long story short, you are not obliged to work for free. Some brands search for influencers and then add a public comment on an influencer’s post inviting them to collaborate. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. Will I be able to satisfy their expectations?” If yes, move on to the next item. However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. I do not mean bombing in direct messages every other day. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Keep in mind: the market is small. If you want to enter this arena, my advice is to be open with others and to share, share, share. The true power of influencer marketing lies in micro-influencers. Well, you are in the right place. If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. The appearance of your account is the first thing that your potential followers and advertisers pay attention to. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. What is more, later you’ll be occupied with a myriad of collabs to handle, and will not have enough time on a media kit. Doing that, chances are higher that your letter will get to the right man. The way in which brands advertise to their customers has changed hugely over the last few years. Do research, and include in the list the brands that appeal to you, and you would like to collaborate with. There is nothing to worry about there. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. Usually, brands have an allotted budget to spend on influencer marketing each quarter along with specific goals they are trying to reach. , your services to a brand ’ s PR team usually, brands have an budget. Are going to want to enter this arena, my advice is to work an! 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And then add a public comment on an influencer’s post inviting them to collaborate brands... Present, there are some essential metrics you should always pay more attention to the to! It ’ s vital to undertake the preparatory work you need to the... Have reached them out with an offer and are interested in collaboration linkedin is also great for finding the!
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